E-Marketing Professionals

The purpose of setting objectives is to convert managerial statements of strategic vision and business mission into specific performance targeats, results and outcomes the organization wants to achieve. Setting objectives and then measuring whether they are achieved or not help managers track an organization's progress.

Objective setting is required of all managers. Every unit in a company needs concrete, measurable performance targets that contribute meaningfully toward achieving company objectives. When company-wide objectives are broken down into specific targets for each organizational unit and lower-level managers are held accountable for achieving them, a results-oriented climate builds throughout the enterprise.