E-Marketing Professionals

Management's views and conclusions about what the organization's long-term direction should be, the technology-product-customer focus it intends to pursue, and its future business scope constitute a strategic vision for the company. A strategic vision thus reflects management's aspirations for the organization and its business, providing a panoramic view of "where we are going" and giving specifics about its future business plans. It spells out long-term business purpose and molds organizational identity. A strategic vision points an organization in a particular direction and charts a strategic path for it to follow.