Using Animation for Effective Marketing

Sunday, May 16, 2010 1:27 AM nawafxb
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Using Animation for Effective Marketing
Over the last couple of decades the face of marketing has changed drastically. About a decade ago marketing underwent another transformation. Where paper advertisements and radio spots used to be, the internet has stepped in to become one of the most widely used advertising and marketing tools throughout the world. Currently more people are using the internet to dig up reviews, information, and products than ever before and the amount of potential clients you can reach is growing daily. With this being the case, how can you make your site, product, or company stand out from the thousands of websites available to be memorable in a client’s mind? This is where animation steps in. A website complete with tasteful flash animations, informational videos, and interactive content allows visitors to engage with your site and remain there longer to discover more about your company. While a static website is the bare minimum for any business these days, it isn’t enough to win out over a competitor who took the time to include an animation or two on their site. What is needed now is an aesthetically designed, visually appealing, and easy to navigate user interface that will provide a memorable and positive user experience. Some forms of animation that are used to demonstrate an idea or illustrate a concept and which capture a visitor’s interest are: • 2D Animation • 3D Character Animation • 3D Modeling & Product Design • 3D Walkthrough Animation • 3D Mobile, Online and PC Games Using one of these forms of animation in a short, tasteful, and informative manner can let your visitors get a snapshot of your company before they decide to explore further. This is very similar to the teaser trailer of a movie. You put your best foot forward and from that impression you entice a movie-goer to see your movie weeks or even months later because it impacted their desires and engaged their interest. Using this same analogy we can take it one step further. The visitor watches the trailer (your animation), then decides to read the full plot summary (your text), then they look to find out when and where the movie is playing (your company information), following that they go to see the movie (purchase your product or service). By including an animation on your page you have just moved a visitor to your website into a client for your company. Your animation gave you that leg up on the competition who decided to leave the animation out of their site. In summary the advantages of animation are: • more visual appeal • lasting impression • greater product understanding • preference is given by all major search engines to sites with animation Properly conceived and executed animations have no disadvantages. However, if an animation is poorly done, the impact on your website can be severe. Silly animations on a professional site decrease the company’s image, reliability, and value. Similarly, animations inappropriate for the intended audience can cause a perpetual block on your website and may even offend some visitors. It is for these reasons that you need to meet with a professional web design firm who can work with you to develop an audience appropriate, company mindful animation that can help influence each visitor to decide on your company. Cybervation, Inc is a Columbus, OH based company specializing in 2D, 3D, and Flash animations for use both in websites and as stand alone marketing tools. Going with Cybervation, Inc. allows you to keep your web design, application development, animation, and internet marketing all under the same roof, saving you time and money. To learn how Cybervation, Inc. can add value to your organization or company, please call (614) 356-8000 or email: info@cybervationinc.com or you can visit our website at: www.cybervationinc.com
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Internet Marketers May All Be Wondering - What is Pinging?

1:18 AM nawafxb
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Internet Marketers May All Be Wondering - What is Pinging?
Novice internet marketers may blush at the word ping and think that the subject is less than appropriate. Golfers reading this may think we're talking about a famous golf brand. Those seeking to get their webpage noticed will pay very close attention to what's about to be exposed here. What is pinging, and how does one ping a website? A Ping is is essentially an electronic notification that notifies the search engines that a new website is available for viewing. Internet marketers create webpages, and place words (called content) on other people's websites and social networking sites so that people will find it, go there and take some sort of action that will ultimately result in an opt-in or a sale. If you write an article, or post a blog entry, unless you personally tell someone to go and check it out, there is no way for people to find it. It's like owning a gas station but having it be located back in the middle of the woods somewhere. Effectively letting people know where your webpage or content is is just like having a gas station at a major interchange - where everyone can find it. Pinging your new site will place your new content at a major intersection - the search engine. Tthe concept is simple. You create some content, and you want people to find it. Since most people won't be given the link to your new content, there has to be another way that they get there. We all do it everyday - we search using keywords related to what we are looking to find. We go to Google, Yahoo, or Bing, we enter 2-3-4 words, and we end up with a list of relevant listings that will satisfy our search. In order for the search engines to have our content be listed in the search results, we need to alert the search engines that this new content exists, and we do that through pinging, or we ping the info. There are several resources out there that will send this electronic message (ping) to Google, Yahoo, and Bing and let them know your content is new. One you can use is http://Pingomatic.com - all you need to do is enter the webaddress or URL where the new content is, and then list the title of the new content. All you need to do is hit submit, and this site will let the search engines know (ping) that what you wrote is now available to be viewed. The search engines will now 'index' this site, and allow people who are searching for it to find it in the search results.
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What is the Best Day for Email Marketing?

1:14 AM nawafxb
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What is the Best Day for Email Marketing?

.Every internet marketer has either heard about or tried email marketing over their career. Remember years ago when people started buying all these lists of email addresses, and there was even software designed to send, or "blast" these emails to this list in the hopes of getting your message out to your intended audience? Spam was not a problem yet, and the floodgates were open. These days, the internet marketing world has definitely changed, people hate spam more than ever (me too!), but the fact is that email marketing is still a viable marketing strategy in 2010. What does that mean in layman's terms? People still are making profit by sending out emails to lists of email addresses. For those of you who are new to internet marketing, the idea is simple. You obtain a targeted list of people you want to market your product, opportunity, or service to. You then write an attention grabbing subject line, your reader opens the email, reads the body, and then is compelled to take some sort of action based on some directions given in the body, typically using a link to a website. I could probably write 10 articles all revolving around email marketing, but this one is going to strictly focus on one question - "What is the best day to send email advertisements?" Some people will say that the best day to send is whatever works best for your schedule. Whatever fits into your Daily Method of Operation. I beg to differ. Studies have been done to show that more people make income, or sales, from emails that are sent out on Fridays. My opinion is that the reason for that is that 'most' people are paid on Friday's, and are in the 'weekend' mood and are willing to part with their cash on Fridays more than any other day of the week. As an internet marketer, your obvious goal is to make sales. Make money. But not everyone involved in email advertising has the goal of making money directly from an email. Their goal with the email is to get someone to a website, getting them into your sales funnel, so that eventually, at the right time, you can make a sale. So the question then becomes "What is the best day to send email advertisements - IF you want to concentrate on Clicks?" Statistically, Monday and Thursday are the best day for clicks. You get into the office Monday, and your inbox is full of emails sent since Friday and you are fresh and ready to go for your week. You're mind is concentrated on work, your job or career, and if the headline and message are right, more people will click on the link to your landing page on Mondays. Regarding Thursdays - my theory here is that lots of people are TOO busy Monday, Tuesday, & Wednesday with their job responsibilities to even look at an email from you, and Thursday is when they finally get around to it. Bottom Line: Send out your emails on Monday's and Thursdays if you want the best statistical chance for having the link to your landing page clicked in from your email marketing efforts.

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Patience is a Asset When Marketing on the Internet

1:12 AM nawafxb
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Patience is a Asset When Marketing on the Internet
Since marketing on the internet is a relatively 'new frontier' for many one of the biggest assets you will need to succeed is your patience. In reality even the so called internet marketing expert can not claim many years of experience since the industry is still in the infancy stages. The fact of the matter is that online marketing is in a constant state of change and therefore you must also be willing to make these changes. In short you must have patience and the adaptability to 'evolve' in order to become successful working online. Here are 5 reasons why your patience will be required if you do in fact intend to become successful marketing online. Learning Will Be Ongoing As previously mentioned constant change will be part of the environment therefore continual learning will be involved. Ongoing change and your ability to adapt to it more than anything will be what will test your patience. Efforts Yield Unexpected Results The results of any efforts when applying new skills may not always be what you expected. Sometimes it may be something you did in the application or possibly your expectations may have been a bit unrealistic. In either case always be prepared for the unexpected so when and if it does occur you are in a position to address what needs to be done. Application Will Require Diligence Every function of operating an online business needs to be performed diligently in order to get the maximum results. This is especially true when you are unfamiliar with what you are doing. You will need to have patience and focus on the task at hand or your efforts and time will be wasted. Results Are Not Always Immediate Do not expect instant gratification from every effort you invest in your business. More times than not you will need to have patience and be willing to wait to see any results. More than anything else a lack of patience is what causes many to quit before they experience any success. Ongoing Testing Will Be Required Getting results is what motivates most people but your patience will be required to constantly test the methods you employ in your business. Testing may seem boring to many but it is an integral component of any business if you want to become successful at what you are doing. Testing is the BEST way to improve your performance when working online! Marketing on the internet WILL require that you have patience with the constant change and learning that is involved in this dynamic industry. The nature of an online business requires constant adaptation to new policies, techniques and restrictions just to simply stay current. This obviously will test your patience and it is this test that will determine if you become successful working online. The 5 reason patience is needed that we explored here today are simply compelling examples of the constant change associated with this environment. As changes occur they affect not only newcomers but also the 'proclaimed' internet marketing expert therefore as time goes on the playing field levels out for all. A newbie today can easily overtake the expert tomorrow provided they are willing to successfully make any required changes
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Make Your Business a Star: Let the Power of Video Work for Your Home Based Business

1:07 AM nawafxb
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Make Your Business a Star: Let the Power of Video Work for Your Home Based Business
Are you a savvy business owner looking to put your business on film? Well, you’re not alone. One of the hottest promotional trends today is video marketing, and many experienced home based business owners have discovered that video marketing can put their products in front of literally millions of potential customers, with little marketing costs and minimal effort. Video can literally make your business a star!
Consumers love video, because it allows prospective customers to learn more about products or services without being forced to read lengthy brochures or other marketing documents. Of all of the methods for delivering promotional messages, video is clearly one of the most powerful mediums a home based business owner can use to sell the benefits of a specific product or service.
For those home based business owners who are camera-shy, creating a powerful business video can be accomplished without being required to go in front of the camera. A simple overview of your company, products or services can be created using basic presentation software. Of course, the most popular videos are clearly those that have that “wow” factor, and are unique or memorable in some fashion.
A good approach when creating your video is to provide the listener with enough valuable information to pique their interest, but leave them wanting more – driving the prospect to your home based business website for additional information. In the end, the goal is to simply drive traffic to your site, or to an affiliate link for products you represent.
Of course, a great video has little impact if it isn’t seen by your prospects. Once you have created your video, the next step is to select the right video submission sites for your finished product. YouTube is a great submission site, and is one of the more obvious choices, however, there are numerous video submission sites a home based business owner can choose from. If you decide to make YouTube part of your video marketing plan, it’s best to get an idea of the number of videos already listed within your home based business or product category, and a feel for which videos have the highest view count.
Video’s with the highest view count are obviously attracting the most attention, and are therefore generating the most visibility for the video/home based business owner. Once you have completed a search on YouTube, identify the videos that have the highest rankings, view those videos for any content that may be causing the popularity, and if possible, incorporate those features into your own video. Reviewing competitor videos will provide you with valuable information and inspiration when creating your own home based business video.
Today, more and more business owners are moving away from traditional marketing, and toward internet marketing - and video content is central to their promotional efforts. As a home based business owner, your goal should be to create a business or product video that positions high in search engine rankings, creating mass visibility for your business. For more information about video marketing and how it can boost your sales for your home based business, visit www.thehomebasedbusinessreview.com
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