E-Marketing Professionals

Good strategy execution involves creating a strong "fit" between the way things are done internally and what it will take for the strategy to succeed. The stronger the methods of implementation fit the strategy's requirements, the better the odds that performance targets will be achieved. The most important fits are between strategy and organizational capabilities, between strategy and the reward structure, between strategy and internal support systems, and between strategy and the organization's culture. Fitting the organization's internal practices to what is needed for strategic success helps unite the organization behind the accomplishment of strategy.