E-Marketing Professionals

Evaluating Performance, Monitoring New Developments, and Initiating Corrective Adjustments

It is always incumbent on management to evaluate the organization's performance and progress. It is management's duty to stay on top of the company's situation, deciding whether things are going well internally, and monitoring outside developments closely. Marginal performance or too little progress, as well as important new external circumstances, will require corrective actions and adjustments in a company's long term direction, objectives, business model, and strategy.