E-Marketing Professionals

ANTICIPATIVE MARKETING. It is another feat to recognize an emerging or latent need. As the quality of water deteriorated in many places, Evian, Perrier, and a number of other companies anticipated a growing market for bottled drinking water. As pharmaceutical companies recognized the growing stress in modem urban society, several started research on antistress drugs. Anticipative marketing is more risky than responsive marketing; companies may come into the market too early or too late, or may even be totally wrong about thinking that such a market would develop

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