RESPONSIVE MARKETING
RESPONSIVE MARKETING.  Marketing has been defined as the task of  "finding and filling needs." This is a commendable form of marketing  when there exists a clear need and when some company has identified it  and prepared an affordable solution. Recognizing that women want to  spend less time cooking and cleaning led to the invention of the modern  washing machine, dryer, dishwasher, and microwave oven. Today many  smokers who want to stop smoking can find various treatments. Much of  today's marketing is responsive marketing
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