When using viral advertising for generating web traffic you tend to not get that massive initial surge of traffic but instead get a steadily increasing stream of traffic as people become aware of you or your brand or product. So if that is the case why is viral advertising SO powerful and SO necessary? Because that steady stream can turn into a river over a little time and then a flood as the viral message gets out. It’s called viral advertising because like a virus it starts off with a few people and then as they pass it on to one or two others it then begins to really grow. Viral advertising is being used to build branding, create product awareness and create online identities in order to build your intended audience with a confidence in you and your product. That confidence can then be easily transferred to another person virally by some form of referral – either word of mouth or email or messaging or one of the many other forms of social networking there are out there. 
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