Viral marketing IS extremely powerful but it can take a little time to set up a viral campaign that you can use to build a large increase in web traffic. However, once you have managed to start the ball rolling it can literally spread like a virus, hence the name, viral advertising. Most items that we associate with “going viral” tend to be videos, jokes, emails of chain letters and all sorts of nonsense. But these tend to be short lived, fast burn out items like videos of drunken celebrities or stupid politicians, etc.
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