E-Marketing Professionals

To further clarify flexibility, it is important to distinguish between an organizations new product development process and a specific project within it. The process consists of the intellectual aspects of new product development that should permeate all aspects of an organization. The project pertains to a specific market opportunity for which a new product is being targeted. For smaller, newer organizations this could be a single product project; for larger organizations it could be multiple product projects carried on simultaneously or over time. Flexibility makes multiple projects possible and facilitates change within a specific project

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