New Product Development Should Be Interactive
New Product Development Should Be Interactive
As environments change, so do the needs of various stakeholders within them. Thus, to keep up with these changes, establishing and maintaining an interactive relationship with major stakeholders throughout the development process is necessary (to identify and capitalize on market opportunities). In the Compaq case, potential buyers (personal and organizational) found it increasingly difficult to differentiate between more expensive personal computers, like Compaq, and the less expensive clones. Staying close to the customer to discover such changes quickly should be more than a cliche in new product development
As environments change, so do the needs of various stakeholders within them. Thus, to keep up with these changes, establishing and maintaining an interactive relationship with major stakeholders throughout the development process is necessary (to identify and capitalize on market opportunities). In the Compaq case, potential buyers (personal and organizational) found it increasingly difficult to differentiate between more expensive personal computers, like Compaq, and the less expensive clones. Staying close to the customer to discover such changes quickly should be more than a cliche in new product development
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