E-Marketing Professionals

Put in place high-quality teams that are truly cross-functional
A project's organization boils down to two things: the quality of the project team, and the extent to which the project team is truly cross-functional. Both elements can have an impact on a project's outcome.
Attack from a position of strength, leverage core competencies
In this context, synergy is the ability to leverage the strengths and competencies of your organization in your new service. Thus, there is a good fit between the needs of the project and the resources, skills, experience, and core competencies of the company. The success rates of organizations that do not capitalize on their synergies are much lower—about one fourth that of the most successful organizations. Indeed, marketing synergy is the number one success factor that separates the very top-performing new services from the more modest successes.
Strive for unique, superior services
One of the top success factors is found within the new service itself: The service- must truly delight the customer. Winners have differentiated, superior service that provide excellent value to the customer
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