Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Marketing Online Strategy #4) Participating in Social Media
Joining the conversation on Twitter, Facebook, and forums, posting on Flicker and YouTube, commenting on other people’s blogs, are all opportunities for marketing online.
The downside of marketing online through social media is that it's time-consuming. If you want to do it well and see any real benefit from it, you have to work at it. The upside is that it's free and can really generate a lot of buzz about your products/services if something that you've done online ( a post, a video, an article) becomes really popular.
Marketing Online Strategy #5) Online Networking
LinkedIn deserves special mention in any discussion of online networking. Its stated purpose is to help the world's professionals connect with one another to accelerate their success. As of this writing, LinkedIn has over 40 million members in over 200 countries and territories around the world. It's a powerful tool for marketing online, giving you the opportunity to connect with potential customers, partners and colleagues.And don't forget the "older" online groups such as Yahoo Groups. Canadian Entrepreneurial Women is one such group that I’m a member of. Doing a Yahoo groups search on "small business" brings up almost 40,000 different groups currently.Besides being a great source of support and information, groups such as these also provide some marketing online opportunities. Other members may be potential customers or referral sources as they get to know you and what you do.
Like social media, online networking requires taking a subtle approach to marketing online. The same basic rule applies to online networking that applies to networking face-to-face. Give, give, give and don't worry about receiving; you will, likely in bigger, more powerful ways than you ever imagined
Marketing Online Strategy #4) Participating in Social Media
Joining the conversation on Twitter, Facebook, and forums, posting on Flicker and YouTube, commenting on other people’s blogs, are all opportunities for marketing online.
The downside of marketing online through social media is that it's time-consuming. If you want to do it well and see any real benefit from it, you have to work at it. The upside is that it's free and can really generate a lot of buzz about your products/services if something that you've done online ( a post, a video, an article) becomes really popular.
Marketing Online Strategy #5) Online Networking
LinkedIn deserves special mention in any discussion of online networking. Its stated purpose is to help the world's professionals connect with one another to accelerate their success. As of this writing, LinkedIn has over 40 million members in over 200 countries and territories around the world. It's a powerful tool for marketing online, giving you the opportunity to connect with potential customers, partners and colleagues.And don't forget the "older" online groups such as Yahoo Groups. Canadian Entrepreneurial Women is one such group that I’m a member of. Doing a Yahoo groups search on "small business" brings up almost 40,000 different groups currently.Besides being a great source of support and information, groups such as these also provide some marketing online opportunities. Other members may be potential customers or referral sources as they get to know you and what you do.
Like social media, online networking requires taking a subtle approach to marketing online. The same basic rule applies to online networking that applies to networking face-to-face. Give, give, give and don't worry about receiving; you will, likely in bigger, more powerful ways than you ever imagined
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