Marketing Online Strategy #6) Email Marketing
Email marketing is one of the best and most powerful ways of marketing online, in my opinion. For one thing, once you've developed an email list, (notice the word developed, not bought), you are, in effect, preaching to the converted, sending your marketing message directly to people who have already indicated some interest in your products or services.
For another, email is an excellent tool for building a relationship with your customers, letting you build both repeat business and good word-of-mouth through your marketing online efforts.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Marketing Online and Offline Are The Same in One Way...
Just like any offline marketing, your marketing online efforts need to be planned. So don’t just post something here and place something there and consider that you're marketing online. Create a marketing online campaign and plan and measure your results just as you would with any other marketing. Remember too, that targeting still matters. The more carefully you have targeted your potential customers and the more carefully you have chosen and placed your marketing advertisements or your conversations, the more successful your marketing online campaign will be.
The thing that's different about marketing online, however, is its incredible reach. The Internet gives your business the chance to reach thousands and perhaps even millions of people who would never hear of your products and/or services otherwise - making marketing online a marketing opportunity you don’t want to miss out on.
Email marketing is one of the best and most powerful ways of marketing online, in my opinion. For one thing, once you've developed an email list, (notice the word developed, not bought), you are, in effect, preaching to the converted, sending your marketing message directly to people who have already indicated some interest in your products or services.
For another, email is an excellent tool for building a relationship with your customers, letting you build both repeat business and good word-of-mouth through your marketing online efforts.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Marketing Online and Offline Are The Same in One Way...
Just like any offline marketing, your marketing online efforts need to be planned. So don’t just post something here and place something there and consider that you're marketing online. Create a marketing online campaign and plan and measure your results just as you would with any other marketing. Remember too, that targeting still matters. The more carefully you have targeted your potential customers and the more carefully you have chosen and placed your marketing advertisements or your conversations, the more successful your marketing online campaign will be.
The thing that's different about marketing online, however, is its incredible reach. The Internet gives your business the chance to reach thousands and perhaps even millions of people who would never hear of your products and/or services otherwise - making marketing online a marketing opportunity you don’t want to miss out on.
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