E-Marketing Professionals

Factor 1: A High-Quality New Product Process. Does your business have a superb new product process or roadmap to guide and speed new products from idea through to launch? The top performers do. Merely having a process does not make the difference, however. It is the nature of that process, and whether it possesses key success ingredients, that makes all the difference. Some of these success factors that top performers build into their processes include emphasizing the up-front, predevelopment homework; building in the voice of the customer throughout; demanding sharp, early product definition; having tough Go/Kill decision points where projects really do get killed; and highlighting quality of execution throughout.