In order to ensure that your email campaigns are as effective as they can be you need to be able to track the results. It is important to know how many emails have been opened and how many of your prospects clicked on the links in the messages. Look for a campaign dashboard with lots of data and graphs as this will help you improve your campaigns.
You are collecting private information from your prospects and buyers in the form of their names and email addresses so you need to ensure that you choose a professional and trusted firm who will keep this information secure.
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