If a customer provides you with a bad or invalid address then there is no point you consistently sending them an email. Your provider should remove these addresses from your database automatically to save you a lot of time.

Easy opt in box creation

Without an opt in box you have no list so look for a provider who offers easy to create forms. You need to be able to create an opt in box that fits in with the style of your website and then just set it and forget about it knowing that it will work.http://anhblog.net/Images/Marketing/email-marketing.jpg

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