E-Marketing Professionals

What risk does a company take if it lacks full commitment to growth? Take as a hypothetical situation a company that has the capacity to grow at 30 percent per annum by creating a new, competitively strong product. But assume this company is overly cautious and unwilling to put its full efforts behind the pursuit of potential markets for the product. Rather than devoting extra resources to the product launch, it holds back. Because of this, the company may achieve only 10 percent annual growth. This lower figure may seem perfectly fine to management teams with less vision. However, not achieving as much as could be achieved is actually a failure. Hundreds of millions of dollars in revenue could be left untapped. Essentially, it's like driving a Porsche as though it were a Kia. The high-performance advantages of growth come from full commitment. Some actual examples of companies that have had a full commitment to growth are given in the following paragraphs.