Your website isn't merely your online business card. It can also serve as a main marketing tool for your business. One of the internet marketing tips in Ireland is to maximize the potential of your website by making it more visitor-friendly. It should be designed in such a way that your client's online needs and expectations are met.
Studies have shown that customers visit websites for a specific reason. Most of the time, they won't be accessing all the information that you've posted the site. They want a certain piece of information and they want to see it quickly. Thus, while articles on your company history, your company values, and the company mission and vision are also essential contents, these are usually not the main reasons why clients are visiting your site. The topics that customers would likely want to see are product information, current price list, and the company's contact details. These should be at the homepage right away or at least easy to access to save your customers time and effort.
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