Well, it’s quite simple really. It consists of a simple web page with a free offer, an opt in form, and follow up emails that turn your visitors into buyers. This particular webpage is referred to as a lead capture page (some call it a squeeze page), and it is where you should be driving ALL of your traffic. The ONLY purpose of this web page is to capture the name and email address of your visitors. You do this by offering them something of value in exchange for their information
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