E-Marketing Professionals

Marketing research is the gathering, recording, and analyzing of data that relates to a specific problem in marketing products or services. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. Marketing research efforts, therefore, often are undertaken for specific projects that have set beginning and ending points.

Market and Economic Analysis

Market analysis involves analyzing market-segment factors to determine the market potential of a given product or service. The marketing researcher gathers data and analyzes the factors that affect possible sales in a given market segment. The economic analysis is also used by marketing research departments to determine:

• How actively a company should market in a given market segment
• How much money it should invest in marketing to that segment
• How much it may have to produce to fulfill the needs of the market segment

Economic analysis often involves economic forecasting, which analyzes and attempts to forecast developing market trends and demands.