There is a Golden Rule. It's called, Do Not Be A Lazy Marketer. Make no mistake about it, a successful online business
takes hard work. I would be lying to you if I said anything else. However, when you're doing online marketing, hard work is not the only element that will help you succeed. In addition to working hard, it would be adviseable to work smart. Lots of people travel down the wrong road, and it gets them nowhere. It's all for naught and wasted. One way you can work smart is by learning all you can about sending targeted traffic to your online properties. Let's look at affiliate marketers.
To succeed they must drive targeted, quality traffic to their pages containing their affiliate links. It's critical to be consistent about working your marketing goals and doing things like email list marketing or even joint ventures. That's exactly why laziness is dangerous. If you're still thinking online success can be had with little to no effort, you will experience frustration in time. The "free lunch" does not exist. But one big plus is that it's possible to outsource certain manual tasks. Doing so will give you more time to work on your business.
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