Pay-per-click advertising
Pay-per-click advertising (PPC), like Google Ad Words is a cost effective and efficient way to drive traffic to your website. You are suppose to pay when someone clicks your add. You can also specify whether you want to include your ad only on search pages or on other websites related to your keywords
 geographic and time of the day restrictions on when and where your ads  run. Plus, PPC ads are fairly easy to activate and suspend whenever you  need to do so, they're easy to update and they provide near real time  tracking benefits you won't get with most other elements in your  Internet marketing strategy. You can also use images with PPC  advertising, which may be more cost effective than placing banner ads on  other websites. On the other hand you can use PPC to make money with  your website through Google Ad Sense by placing an ad on your website.
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