Once you've finished compiling your eBay listing, try to read it as if you are a potential customer. How do you (the seller) come across? Do you seem honest and trustworthy or pushy and "in your face"? Is there enough information to enable you (as the buyer) to decide to buy or are there any questions you would need to ask first? What are the payment terms, shipping terms, returns policy, etc? Are they obvious and clear and more than reasonable? Or are there too many "ifs" and "buts"? Is the listing clear and easy to read or complicated and confusing?
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