E-Marketing Professionals

Environment analysis and marketing research
Monitoring of external factors affecting success or failure, such as the economy and competition; solicitation of data to resolve specific marketing issues.

Consumer analysis Examination and evaluation of consumer characteristics, needs, and purchase processes.

Product planning (including foods, services, and ideas)
Development and maintenance of products, product assortments, product positions, brands, packaging, and options, and deletion of old products.

Distribution planning Establishment of channel relations, physical distribution, inventory management, warehousing, transportation, allocation of goods, wholesaling, detailing.

Promotion planning Combination of advertising, publicity, personal selling, and sales promotion; also involves public relations and any other form of communication
.