Many of these do not usually include their sites on E-zine directories, for instance authority sites who publish their own PDF version on a monthly basis to their own customers. These sites will generally have a much higher response rate and will draw the biggest traffic provided you are careful to use them correctly. Usually, a solo ad is between 200 and 300 words and is placed in the very center of a page. Their obvious placement draws plenty of attention from readers and therefore, it can be an excellent investment if you have the funds available as long as you have taken care to prepare the ad using extensive research and decent copywriting skills which can take time to learn.
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