Many businesses make the mistake of choosing the wrong domain name for their business. Unless of course it's a family name or a name they want to brand for their business such as "Go Compare" dot com, the insurance comparison website.
Google also likes to see backlinks pointed towards your site from other sites ideally in the same genre as yours. There are of course technical considerations to pay attention to, such as having your keywords listed in the meta tag coding in your website. You should also have your main area of business listed in title tag code heading of your website.
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