If you are selling new goods on eBay, your supplier may provide the sales copy that you can use in your eBay listing. But if other eBay sellers are using the same supplier and sales copy, you'll need to change yours to emphasise your Unique Selling Proposition (USP), even if you just add a FREE Bonus.
You can pay a copywriter to write the sales copy in your eBay listing for you. But make sure that they are an experienced DIRECT RESPONSE copywriter as you don't want your eBay listing to build "brand awareness" - you want it to motivate its readers to buy NOW - and buy from YOU, not your competitors!
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