E-Marketing Professionals

Offering a guarantee removes all the risk of buying from you. Buyers will feel more comfortable buying from you than from your competitor. Yes, the occasional buyer will be unscrupulous and use your product and then return it before the end of the guarantee. But your increased sales will more than compensate for that - providing that you are supplying a quality product of course! If you do get a lot of returns - there is something wrong with your product! Improve it or get a new product!

If someone does return your product - return their money immediately with a courteous letter or email saying: "I am sorry this product didn't meet your requirements". Be polite. Don't forget that they are still your customer - they are still on your list and may buy future products from you. You could even enclose a voucher for a discount off any future products that they buy from you.