Exploratory Research for Discovering New Ideas
Exploratory Research for Discovering New Ideas
Sometimes managers are unable to come up with a solution to a problem situation. Perhaps the problem is that the brand dominates the sales in a category, such as Jello brand gelatin, and new uses need to be found for the brand to increase sales. Maybe the problem is finding the best way to communicate a product benefit, like the moistness of Duncan Hines cake mixes. Whatever the specific situation, managers often turn to exploratory research to generate new ideas that might solve the problem
.
Sometimes managers are unable to come up with a solution to a problem situation. Perhaps the problem is that the brand dominates the sales in a category, such as Jello brand gelatin, and new uses need to be found for the brand to increase sales. Maybe the problem is finding the best way to communicate a product benefit, like the moistness of Duncan Hines cake mixes. Whatever the specific situation, managers often turn to exploratory research to generate new ideas that might solve the problem
.
0 Response to "Exploratory Research for Discovering New Ideas"
Post a Comment