Email mail newsletters are a great way to build a relationship with your  readers as well as helping you to generate long term profits.  However,  like all marketing adventures, your email newsletter needs to be  optimized in order to be as successful as possible.  Here are three key  email newsletter tips to help  you create a profitable email newsletter.
Many email newsletters are designed to keep their readers' attention,  but they do not do anything to actively engage them.  One of the best  ways to get your readers actively engaged is to move them to your  website.  It has been proven to be much more effective and profitable if  you create the bulk of your newsletter online.  By utilizing all of the  additional tools that a website offers, your newsletter can become much  more interactive.  

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