Creating Great Marketing Plan
A marketing plan, like a business plan, is unique to the company it  serves. There are few hard and fast rules that guide its creation and  implementation. A marketing plan needs to be as flexible as its market  allows and as firm as is required to accomplish its goals. Despite all  that, there are a few key components critical to the successful  development and application of such a plan. 
A marketing plan, like a business plan, is unique to the company it serves. There are few hard and fast rules that guide its creation and implementation. A marketing plan needs to be as flexible as its mar¬ket allows and as firm as is required to accomplish its goals. Despite all that, there are a few key components critical to the successful development and application of such a plan:
A marketing plan, like a business plan, is unique to the company it serves. There are few hard and fast rules that guide its creation and implementation. A marketing plan needs to be as flexible as its mar¬ket allows and as firm as is required to accomplish its goals. Despite all that, there are a few key components critical to the successful development and application of such a plan:

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