Competitive Forces in Porter Model
Five competitive forces in Porter's Model are as follows:  1. Rivalry among competing sellers (a strong, moderate, or weak force;  weapons that rivals are relying upon in their efforts to outcompete one  another)
2. Threat of potential entry (a strong, moderate, or weak force; assessment of entry barriers)
3. Competition from substitutes (a strong, moderate, or weak force, and why)
4. Power of suppliers (a strong, moderate, or weak force, and why)
5. Power of customers (a strong, moderate, or weak force, and why
) 
2. Threat of potential entry (a strong, moderate, or weak force; assessment of entry barriers)
3. Competition from substitutes (a strong, moderate, or weak force, and why)
4. Power of suppliers (a strong, moderate, or weak force, and why)
5. Power of customers (a strong, moderate, or weak force, and why
) 
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