Company Resource Strengths, Competencies, and Competitive Capabilities
oCompany Resource Strengths, Competencies, and Competitive  Capabilities 
 One of the most pivotal strategy-shaping internal considerations is  whether a company has or can acquire the resources, competencies, and  capabilities needed to execute a strategy proficiently. These are the  factors that can enable an enterprise to capitalize on a particular  opportunity, give the firm a competitive edge in the marketplace, and  become a cornerstone of the enterprise's strategy. 
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