E-Marketing Professionals

There are three-category system of consumer goods : convenience, shopping, and specialty goods.

Convenience goods are those purchased with a minimum of effort, because the buyer has knowledge of product characteristics prior to shopping. The consumer does not want to search for additional information (because the item has been bought before) and will accept a substitute rather than have to frequent more than one store.

Convenience goods can be subdivided into staples, impulse goods, and emergency goods. Staples are low-priced items that are routinely purchased on a regular basis, such as detergent, milk, and cereal. Impulse goods are items that the consumer does not plan to buy on a specific trip to a store, such as candy, a magazine, and ice cream. Emergency goods are items purchased out of urgent need, such as an umbrella during a rainstorm, a tire to replace a flat, or aspirin for a headache

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