E-Marketing Professionals

Building the necessary intellectual resources depends largely on education and accumulated experience. Although a book about new product development cannot provide direct experience, it can encourage and facilitate a managerial learning process to enhance responsiveness in thinking about new product situations that arise. If a conceptual view of new product development that includes numerous strategic factors defining new product situations is constructed, and if that view is communicated within the organization, the chances of succeeding with a new product in a turbulent business environment are significantly enhanced.