E-Marketing Professionals

Analysis of this data enables you to track the visitor's action on the website. You can find out whether the visitor completed the goal you set. Accordingly you can make the changes which will reinforce goal completion. The content category in the left sidebar of Google Analytics provides important data:

Top Content. It contains a list of the content viewed by the visitor, arranged in descending order. This lets you know the most popular pages of the website and how to leverage them.

-Top Landing Pages. These are the pages visitors land on, before going ahead and browsing the website. You can view the browsing path for each webpage and find a pattern.

-Top Exit Pages. It contains a list of web pages which failed to generate interest among the visitors and lead them to exit the website. Revamp the exit pages with these details and aim to convert them into your top content pages.