The disappointing aspect about Enagic is how they teach their distributors to grow their businesses. Like many network marketing companies, they advocate the use of leveraging your "warm marketing" to grow your business. They suggest you hand out business cards, flyers, DVD's, and actually let people "demo" the unit in their homes...all on the distributors dime!
They also conduct meetings where they demonstrate how the units function, the and advocate that all distributors bring their prospects to these events to grow their businesses. These types of outdated marketing techniques might work well in Japan, but American consumers are much more skeptical of multi-level programs, and most people do not like to be sold by their friends and family.
Growing an Enagic business can be a great opportunity. They appear to have a great product, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.
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They also conduct meetings where they demonstrate how the units function, the and advocate that all distributors bring their prospects to these events to grow their businesses. These types of outdated marketing techniques might work well in Japan, but American consumers are much more skeptical of multi-level programs, and most people do not like to be sold by their friends and family.
Growing an Enagic business can be a great opportunity. They appear to have a great product, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.
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