RESPONSIVE MARKETING
RESPONSIVE MARKETING. Marketing has been defined as the task of "finding and filling needs." This is a commendable form of marketing when there exists a clear need and when some company has identified it and prepared an affordable solution. Recognizing that women want to spend less time cooking and cleaning led to the invention of the modern washing machine, dryer, dishwasher, and microwave oven. Today many smokers who want to stop smoking can find various treatments. Much of today's marketing is responsive marketing
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