E-Marketing Professionals

Industry Prospects and Overall Attractiveness - Factors making the industry attractive
- Factors making the industry unattractive
- Special industry issues/problems
- Profit outlook (favorable/unfavorable

)

Thinking Strategically About Industry And Competitive Conditions: The Key Questions

What are the industry's dominant economic features?
What is competition like and how strong are each of the competitive forces?
What is causing the industry?s competitive structure and business environment to change?
Which companies are in the strongest/weakest positions?
What strategic moves are rivals likely to make next?
What are the key factors for competitive success?
Is the industry attractive and what are the prospects for above-average profitability?

Thinking Strategically About A Company's Own Situation: The Key Questions

How well is the company's present strategy working?
What are the company's strengths, weaknesses, opportunities, and threats?
Are the company's prices and costs competitive?
How strong is the company's competitive position?
What strategic issues does the company face?
What Strategic Options Does The Company Realistically Have? Is it locked in to improving the present strategy or is there room to make major strategy changes?
What is the best strategy? Does it have good fit with the company's situation? Will it help build a competitive advantage? Will it help improve company performance?