Experiential Marketing
The concept of experiential marketing comprises of five core elements : sense, feel, think, act, and relate.
SENSE
SENSE marketing appeals to the senses with the objective of creating sensory experiences through sight, sound, touch, taste, and smell. SENSE marketing may be used to differentiate companies and products, to motivate customers, and to add value to products. SENSE marketing requires an understanding of how to achieve sensory impact
SENSE marketing appeals to the senses with the objective of creating sensory experiences through sight, sound, touch, taste, and smell. SENSE marketing may be used to differentiate companies and products, to motivate customers, and to add value to products. SENSE marketing requires an understanding of how to achieve sensory impact
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