An easy way to run an A/B split-test is to send out two slightly different emails. Each message offers the same product or service but one element is different - the subject title, or the call to action for example. Check to see whether your auto-responder caters for split testing, or if you are just getting set up, look for one that does. More information is always beneficial, so take advantage of the situation and gather as much data as possible.It is important to make your email newsletter scannable. To not write long sentences and paragraphs and keep the length of the line relatively short to help readers scan your content quickly. This is especially true when trying to get your readers out of their inbox. By only including the title of articles and the first paragraph or an abstract, and a compelling teaser your readers will be encouraged to take action while curiosity is at its peak.
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