E-Marketing Professionals

Commercialization

After testing is completed, the firm is ready to introduce the product to its full target market. This is commercialization and corresponds to the introductory stage of the product life cycle. Commercialization involves implementing a total marketing plan and full production.

Among the factors to be considered in the commercialization stage are the speed of acceptance by consumers and channel members, the intensity of distribution (how many outlets), production capabilities, the promotional mix, prices, competition, the time period until profitability occurs, and commercialization costs.