E-Marketing Professionals

-Site Overlay. The Site Overlay opens a new web page which contains a small progress bar over every link. This bar shows the percentage of the number of clicks on that link. As the number of clicks on a link increase, the percentage of the progress bar increases.

3. Where is the Visitor coming from? This is one of the most important data elements you can work on to get insights into the visitor. The 'Traffic Sources' category displays the websites and keywords which send traffic to your website. This category can be segregated into:

-Direct Traffic. This contains the number of visitors who came to the website by entering its URL into their web browser. Direct traffic is also used to determine the popularity of the website.

-Referring Sites. Referring websites are the ones which link back to a website using some content and a link. The visitors get referenced from the source website and land on the target website using the link provided. Referring websites can be used to judge the success of social media marketing techniques.

-Search Engines. It contains a list of the search engines which send traffic to the website. Google Analytics also lists keywords which were clicked upon by the visitors. A high percentage of visits from search engines indicate a successful search engine optimization

strategy.

The answers to the above questions coupled with custom reports and segmentation provide rewarding insights. These metrics can be used to model the website around the desired goal and achieve higher conversions.