Internet Marketers May All Be Wondering - What is Pinging?
Internet Marketers May All Be Wondering - What is Pinging?
Novice internet marketers may blush at the word ping and think that the subject is less than appropriate. Golfers reading this may think we're talking about a famous golf brand. Those seeking to get their webpage noticed will pay very close attention to what's about to be exposed here. What is pinging, and how does one ping a website? A Ping is is essentially an electronic notification that notifies the search engines that a new website is available for viewing. Internet marketers create webpages, and place words (called content) on other people's websites and social networking sites so that people will find it, go there and take some sort of action that will ultimately result in an opt-in or a sale. If you write an article, or post a blog entry, unless you personally tell someone to go and check it out, there is no way for people to find it. It's like owning a gas station but having it be located back in the middle of the woods somewhere. Effectively letting people know where your webpage or content is is just like having a gas station at a major interchange - where everyone can find it. Pinging your new site will place your new content at a major intersection - the search engine. Tthe concept is simple. You create some content, and you want people to find it. Since most people won't be given the link to your new content, there has to be another way that they get there. We all do it everyday - we search using keywords related to what we are looking to find. We go to Google, Yahoo, or Bing, we enter 2-3-4 words, and we end up with a list of relevant listings that will satisfy our search. In order for the search engines to have our content be listed in the search results, we need to alert the search engines that this new content exists, and we do that through pinging, or we ping the info. There are several resources out there that will send this electronic message (ping) to Google, Yahoo, and Bing and let them know your content is new. One you can use is http://Pingomatic.com - all you need to do is enter the webaddress or URL where the new content is, and then list the title of the new content. All you need to do is hit submit, and this site will let the search engines know (ping) that what you wrote is now available to be viewed. The search engines will now 'index' this site, and allow people who are searching for it to find it in the search results.
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